How to fundraise for your church using Facebook

Facebook is fast becoming one of the most popular ways for charities to fundraise. Make sure your church is able to receive donations and for your supporters to run fundraising drives on your behalf. Unlike many online giving platforms, Facebook donate passes on 100% of the donations to the charity, there is no fee for using the service at all!

If your church doesn’t have a Facebook page already, it’s really quick and easy to set one up. You’ll need a page, not a group, to fundraise using Facebook tools.

Using Facebook to fundraise empowers more people in your church to raise money. Facebook now gives you a reminder when your birthday is near, asking if you want to run a fundraiser for a charity for your birthday, and then notifies your friends you’re raising money for charity. The picture below shows you what it looks like when a supporter runs a fundraiser for you.

Another benefit of using Facebook fundraisers is it brings awareness to what your Church is doing. With the reach that Facebook offers, by people in your church sharing about this fundraising option, you are bringing awareness of what your Church is doing and might cause more people to want to help out and support the Church (in more ways than just financial).

Once your page is set up, you can request the fundraising tools by going to this link:

Charitable Giving Tools

You’ll need 3 things to complete an application to receive donations on Facebook.
  1. A PDF copy of a bank statement from the last 3 months.
  2. The name and date of birth of your organization’s CEO or Executive Director.
  3. Your organisation’s tax ID number (EIN or VAT number), which verifies your charitable tax exemption status.

Once you start the application, you cannot save your progress, so make sure you have all three to hand before starting.

Now you’re set up, you can add a donate button to your page and to any new post, and anyone can start a fundraiser for you and collect donations on your behalf. Payments are processed by Facebook every two weeks and you’ll get a statement from them telling you what you’ve received when each payment run is made.

I’d love to hear how you get on and if this has been a big fundraising success for you! Please do get in touch.

 

Katie Wilson
Learning Mentor for Resourcing the Vision